“There are no colors that look good on everyone or that look bad on no one.
The magical power of colors has infinite nuances, because every person is unique.”
The founder of the brand Rossella Migliaccio
Entrepreneur, author, and image expert: she introduced Armocromia to Italy and founded the Italian Image Institute, the pioneering institute for higher education in image consulting.
Her first book, Armocromia (Vallardi, 2019) became an authentic editorial case which was followed by other bestsellers: Forme (Vallardi, 2020), Colori (Vallardi, 2022), and Volti (Mondadori, 2023).
After graduating from Bocconi University and having various experiences in advertising and fashion publishing, she obtained the international certification as an Image Consultant in London.
She also taught at the Politecnico of Milan and the Business School of the Sole24Ore in Rome and in 2022 she hosted her first TV program “Revolution” broadcasted on Discovery Real Time.
For years she has collaborated with international luxury, fashion and beauty brands and she is the point of reference for public figures and national newspapers. Already a TEDx speaker, she is a speaker on topics related to image, female empowerment and diversity.
GET INSPIRED
Rossella’s favourites
-
NOVITÀRegular price 24,00€Liquid error (snippets/custom-price line 106): divided by 0% off arriving february 3rd Regular priceUnit price per
Armosaver Warmer
MULTI-USE STICKRegular price 24,00€arriving february 3rd Regular priceUnit price per -
BestSeller IDRATANTERegular price 28,00€Liquid error (snippets/custom-price line 106): divided by 0% off arriving february 3rd Regular priceUnit price per
Autumn Soft
Nude - 09Regular price 28,00€arriving february 3rd Regular priceUnit price per -
NOVITÀRegular price 36,00€Liquid error (snippets/custom-price line 106): divided by 0% off arriving february 3rd Regular priceUnit price per
Autumn
Eyeshadow PaletteRegular price 36,00€arriving february 3rd Regular priceUnit price per -
IDRATANTERegular price 28,00€Liquid error (snippets/custom-price line 106): divided by 0% off arriving february 3rd Regular priceUnit price per
Autumn Warm
Medium - 07Regular price 28,00€arriving february 3rd Regular priceUnit price per
A unique make-up, just like us
After many years dedicated to color, I wanted to create a makeup line that finally places the person at its core. A product range, presented in various shades through a professional methodology, that goes beyond the idea of 'must-haves.
Trends should not dictate choices; rather, they should adapt to personal characteristics, styles, and beauty habits.
The focus was on the beauty capsule concept - similar to a capsule wardrobe - with three lipstick shades each season (a nude, a mid-tone, and a red) and a complete eyeshawo palette.
All products are designed to be layered for maximum customization. The lipsticks can also be used as blush, encouraging the philosophy of buying less... but better.
This is the vision that inspired the creation of the Armocromia make-up line. I hope you can join me too in the discover of the magical power of colors.
WHAT WE STAND FOR
Our Values
METHOD
The shades are design based on the method of Rossella Migliaccio® that takes into account undertone, value, contrast and intensity, to represent and enhance each chromatic type.
METHOD
The shades are design based on the method of Rossella Migliaccio® that takes into account undertone, value, contrast and intensity, to represent and enhance each chromatic type.
CUSTOMIZATION
The approach is absolutely inclusive: in shades, but also in style and personality. By mixing textures, you can create your own unique and personal color.
CUSTOMIZATION
The approach is absolutely inclusive: in shades, but also in style and personality. By mixing textures, you can create your own unique and personal color.
QUALITY > QUANTITY
In addition to the accuracy of the shades, this collection focuses on the very high quality of the ingredients, inspired by the philosophy of "buy less but buy better".
QUALITY > QUANTITY
In addition to the accuracy of the shades, this collection focuses on the very high quality of the ingredients, inspired by the philosophy of "buy less but buy better".
MAKE LIFE EASIER
Recognizing, appreciating and enhancing our personal characteristics makes the beauty experience easier, more effective and fun.
MAKE LIFE EASIER
Recognizing, appreciating and enhancing our personal characteristics makes the beauty experience easier, more effective and fun.
PEOPLE FIRST
There are no "shades that look good on everyone", or must haves for all. The trend follows the person, not vice versa!
PEOPLE FIRST
There are no "shades that look good on everyone", or must haves for all. The trend follows the person, not vice versa!
