Shop by Season
Rossella Migliaccio
Entrepreneur, author, and image expert: she introduced Armocromia to Italy and founded the Italian Image Institute, the pioneering institute for higher education in image consulting.
"After dedicating years to the study of color, I aimed to create a product that would be iconic and place the individual at its core."
ARMOCROMIA
Discover your Season
WHAT DO WE BELIEVE IN?
Our valuesSIMPLIFY YOUR LIFE
Recognizing, appreciating and enhancing our personal characteristics makes the beauty experience easier, more effective and fun.
SIMPLIFY YOUR LIFE
Recognizing, appreciating and enhancing our personal characteristics makes the beauty experience easier, more effective and fun.
CUSTOMIZATION
The approach is absolutely inclusive: in shades, but also in style and personality. By mixing textures, you can create your own unique and personal color.
CUSTOMIZATION
The approach is absolutely inclusive: in shades, but also in style and personality. By mixing textures, you can create your own unique and personal color.
METHOD
The shades are design based on the method of Rossella Migliaccio® that takes into account undertone, value, contrast and intensity, to represent and enhance each chromatic type.
METHOD
The shades are design based on the method of Rossella Migliaccio® that takes into account undertone, value, contrast and intensity, to represent and enhance each chromatic type.
QUALITY > QUANTITY
In addition to the accuracy of the shades, this collection focuses on the very high quality of the ingredients, inspired by the philosophy of "buy less but buy better".
QUALITY > QUANTITY
In addition to the accuracy of the shades, this collection focuses on the very high quality of the ingredients, inspired by the philosophy of "buy less but buy better".
PUTTING PEOPLE FIRST
There are no "shades that look good on everyone", or must haves for all. The trend follows the person, not vice versa!
PUTTING PEOPLE FIRST
There are no "shades that look good on everyone", or must haves for all. The trend follows the person, not vice versa!